Customer Loyalty

"It takes a lot less money to retain your current customers to increase to find new, but I know that does not give as much effort as I did, because if you have a lot of energy and power!"

Strategize and plan for the faith!

Do you have a specific plan to build loyalty?

Sure it did not give much thought as it should, because in fact I have to give it another try.

If you currently hold 70 percent of your customers and start a program up to 80 percent better, add an additional 10 percent growth rate in you.

Especially because of the high cost of landing new customers versus the high profitability of loyal customer base, consider the current strategy of your business.

These four factors will greatly affect your ability to be a loyal customer base to build:

1. The products are very different from those of the competition.

2. Outstanding quality products where price is not the primary factor market.

3. The products with high service component.

4. More products for the same client.

The market for your clients!

Give much thought to marketing programs targeted to existing customers is one aspect of building loyalty.

When a new car, many dealers will within a few minutes to sell you an extended warranty, alarm system, and maybe rustproofing. Often it is a very easy sale and costs the dealer almost nothing to do. There are other products or services you sell to your customers?

Three years ago my house was painted and is now due a second layer. Why did not the painter called or at least sent a card would be much cheaper than new customers through advertisements in newspapers? And I was happy with his work, I will have four competitive bid time. Keep all the information you and your customers do not hesitate to ask about the next auction.

Used for calls to business growth!

When customers are unhappy with your business, you generally do not complain to you do not - instead, it is likely to appeal to almost everyone else they know - and take their business to competition, the next time you . That's why a growing number of companies then call or mailing questionnaires after the sale is made. They find that if you quickly monitor and resolve customer complaints, the client may be more willing to do business than the average customer has a complaint.

In many companies, situations, the customer will have many more interactions after the sale of technology, service or customer support people as they did with their sales people. So if you are serious about retaining customers or referrals, these interactions are what they are really about. Actually should be treated with the same care and attention that the sales call as a way to sell requires repeat business.

Reach your customers!

Contact. . . contact. . . contact with current clients is a great way to build their faith. The more customers see someone from your company, the more likely you will get the next order. Send Christmas cards, look at trade shows, stop by to make sure everything is okay.

Send a simple newsletter for your customers to tell them the great things happening in your business and includes some useful information for them. Send them copies of all media clippings about your business. Invite free seminars. The more we know you the more you see it as someone to help them, the more you know about your accomplishments, the more loyal customers will be.

Loyal customers and loyal workforce

Building loyalty is much easier if you have a loyal workforce, not everyone has a question in those days. It is very important that you the employees who interact with customers and suppliers, technical support and customer service people to maintain. Many companies pay great attention to retaining sales people but little to support them. I am fortunate to have the same great people in customer service for years and the compliments from customers have made it clear that some people really appreciate the operation of our services.

The growing trend today is customer service and technical support calls to send in the queue for the next available person. It is based, not personal beliefs, and perhaps less faith in the company. Before you go this route, be sure this is what your customers prefer. Otherwise, I would like a specific support person to show in every major client.